Eligible: Agriculture, Businesses, Local Government, Nonprofits, Tribes

Apply by Jun 5, 2026

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Closed

$50,000 - $500,000

FY26 Farmers Market Promotion Program

From US Department of Agriculture

The Farmers Market Promotion Program's (FMPP) purpose is to support the development, coordination, and expansion of direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products. FMPP offers four types of projects, 36-month Capacity Building, 36-month Community Development Training and Technical Assistance, 24-month Turnkey Marketing and Promotion, and 24-month Turnkey Recruitment and Training.

  • Overview

    • Type

      Grant

    • Title

      FY26 Farmers Market Promotion Program

    • Source

      US Department of Agriculture

    • Federal or State

      Federal

    • Total Amount

      $13,840,000

    • Number of Awards

      55

    • Award Range

      $50,000 - $500,000

    • Cost Share

      Yes

    • Status

      Active

  • Eligibility

    • Audience

      Agriculture, Businesses, Local Government, Nonprofits, Tribes

    • Sector

      Agriculture, Environmental Justice

    • Activity

      Equipment Purchase, Planning, Program Management

    • Eligibility

      Eligible Entities

      • Agricultural businesses and cooperatives.
      • Community Supported Agriculture (CSA) networks and associations.
      • Food councils.
      • Economic development corporations.
      • Local governments.
      • Nonprofit and public benefit corporations.
      • Producer networks or associations.
      • Regional farmers’ market authorities.
      • Tribal governments.

      All applicants must be domestic entities owned, operated, and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible.

      Eligible Activities

      FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:

      • Supporting and promoting domestic direct producer-to-consumer marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;
      • Encouraging the development of value-added agricultural products;
      • Developing marketing strategies for producers of local food and value-added products;
      • Facilitating regional food chain coordination development;
      • Promoting new business opportunities and marketing strategies to reduce on-farm food waste;
      Responding to changing technology needs in direct producer-to-consumer marketing;
      • Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.

      FMPP offers four types of projects, 36-month Capacity Building, 36-month Community Development Training and Technical Assistance, 24-month Turnkey Marketing and Promotion, and 24-month Turnkey Recruitment and Training. Capacity Building projects range from $50,000 to $250,000, while Community Development Training and Technical Assistance projects range from $100,000 to $500,000. Each of the turnkey project options are available for a defined set of activities, with funding amounts ranging from $50,000 and $100,000.

    • Location

      National

  • Application Process

    • Application Link

      Apply Now

    • Requirements

      FMPP requires cost share contributions in an amount equal to 25% of the total Federal portion of the grant.

    • Disbursement Method

      Unspecified

  • Important Dates

    • Application Open Date

      Apr 21, 2026

    • Application Close Date

      Jun 5, 2026

    • Period of Performance Start

      Sep 30, 2026

    • Period of Performance End

      Sep 29, 2029

  • Resources & Contacts

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