Eligible Entities
Nonprofit U.S. agricultural trade organizations that promote the exports of one or more U.S. agricultural commodities. The applicant must not have a business interest in or receive remuneration from specific sales of agricultural commodities.
Eligible Activities
The program focuses on generic promotion of U.S. commodities, rather than consumer-oriented promotion of branded products. Preference is given to organizations that represent an entire industry or are nationwide in membership and scope.
Funded projects generally address long-term opportunities to reduce foreign import constraints or expand export growth opportunities. For example, this might include efforts to:
• Reduce infrastructural or historical market impediments,
• Improve processing capabilities,
• Modify codes and standards, or
• Identify new markets or new uses for the agricultural commodity or product.